Copenhagen Business School (CBS) is a globally recognised business school with a broad focus and deep roots in the Nordic socio-economic model.
CBS is dedicated to producing high-quality disciplinary and interdisciplinary research and education that address societal challenges, and is actively involved in research and projects related to wind energy through various initiatives.
The WENDY project is placed under the CBS Sustainability Center, Department of Management, Society and Communication (MSC). The Center for Sustainability is multi-disciplinary research hub focused on sustainable practices and developments in organisations, markets and society at large. Its research profile includes topics like sustainable business models, responsible management, and the integration of sustainability into corporate strategies.
The CBS project team working on WENDY includes Associate Professor Efthymios Altsitsiadis (PI) and Postdoc Roopali Bhatnagar. This research team brings extensive research expertise in the social science and humanities domain, especially behavioral decision making and social acceptance of renewable energy. Roopali largely manages the project tasks incl., design, implementation of surveys, data analysis, preparation of deliverable reports and academic publications, while Efthymios provides overall direction and guidance. Working at the CBS Sustainability Center, enables the team to benefit from the expertise of other CBS researchers and learn from a multitude of existing sustainability projects.
“We strongly believe that the comprehensive solutions developed under the WENDY project will positively influence attitudes towards wind energy, not just in the use case areas, but globally,” says Roopali Bhatnagar.